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The mission of B.R.A.K.E.S. is to prevent injuries and save lives by training and educating teenage drivers and their parents about the importance of safe and responsible driving.
On January 26, 2008, Doug Herbert experienced every parent’s worst nightmare – his two sons, Jon, 17, and James, 12, lost their lives in a tragic automobile accident. Herbert, trying to make sense of the tragedy, decided to form a non-profit organization that would focus on safe driving. He wanted to help prevent others parents, friends and families from enduring the pain of losing a loved one to an automobile accident.
Herbert partnered with Jon’s classmates from South Lake Christian Academy to create a name for the safe driving foundation. The students chose B.R.A.K.E.S. – which stands for Be Responsible and Keep Everyone Safe. Herbert took action and quickly applied for 501(c)(3) status. He began to spread the word about the importance of safe driving.
The organization has accomplished many of its initial goals and has great plans for the future!
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